Building and leading acquisition systems for technical career platforms.
Built multi-domain outbound pipelines and managed full-funnel paid acquisition for two technical career platforms. Directed 15+ growth operators and scaled qualified pipeline without sacrificing inbox health.
Context & Organizational Scope
Outco provided intensive interview preparation for software engineers seeking senior tech roles; ApplyPass offered automated job application technology. Growth required high-signal targeting of technical talent.
Directed a 15+ person cross-functional growth team across paid acquisition, multi-domain cold outbound, deliverability infrastructure, lifecycle CRM, and webinar funnels.
The Growth Bottleneck
Software engineers hate generic marketing. They run ad-blockers, ignore vague cold outreach, and reject corporate buzzwords. Standard paid social CPAs were spiking, and existing cold inboxes risked domain blacklisting.
The Growth Architecture
Engineered a dual-engine acquisition engine: personalized technical outbound running on isolated domain pools paired with targeted paid webinars and high-converting lifecycle nurturing.
Execution & Deployment
- Built isolated secondary domains with rigorous warmup protocols, maintaining high deliverability across outbound campaigns.
- Segmented engineers by seniority and tech stack, achieving ~25% average reply rates on high-intent outbound.
- Scaled paid media across Google and Meta up to $100K/mo with strict payback windows.
- Orchestrated technical webinar conversion funnels with automated calendar booking and SMS reminders.
Measured Results & Verification
Every business metric below is confirmed and anchored in operational campaign records.
Executive Perspective
"Dulal increased our revenue by 5X."
What Changed & Key Learning
The Transformation: Outco and ApplyPass established predictable demand channels that operated independently of single-channel ad fatigue.
The Principle: In practice, cold outreach to engineers dies on generic personalization. Deliverability demands separate domain infrastructure, and copy must speak to concrete technical realities rather than career hype.
Interview Kickstart: From experimental acquisition to a positive-ROI CareerTech channel.
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